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In 2015 Creative Approach’s President and Co-Founder Cale Hale realized their manual way of managing their finances on Excel spreadsheets was not going to work. With the 4x growth their company had experienced, they needed a better way. After using Quickbooks they quickly realized it was difficult to use, hard to understand and fragmented for their business model, a one-stop shop for print and social media marketing.
CEO Mark Hornbuckle started HB Next, a Safety & Environmental Compliance Services company, in 1999 using Quickbooks for their financial management. An unusual CEO, Mark was also the one in control of the books and financial reporting. As his Company grew, he moved to Quickbooks Enterprise edition where they soon faced an inevitable crash of their system due to the volume of transactions processed.